above-the-line promotion


above-the-line promotion
марк. продвижение "над чертой"* (мероприятия по продвижению товара фирмы, которые заказываются сторонней организации, а не выполняются сотрудниками фирмы)
See:

Англо-русский экономический словарь.

Смотреть что такое "above-the-line promotion" в других словарях:

  • above-the-line promotion — above the line promotions N VAR Above the line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below the line promotion.… …   English dictionary

  • below-the-line promotion — below the line promotions N VAR Below the line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in store offers and direct selling. Compare above the line promotion.… …   English dictionary

  • Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …   Wikipedia

  • below the line (locution anglaise signifiant au-dessous de la ligne) — ● below the line (locution anglaise signifiant au dessous de la ligne) Ensemble des actions de communication qui ne sont pas publicitaires, investies hors médias (promotion, relations publiques, sponsoring, etc.), par opposition à above the line …   Encyclopédie Universelle

  • Ship of the line — A ship of the line was a type of naval warship constructed from the 17th century through the mid 19th century, to take part in the the naval tactic known as the line of battle, in which two columns of opposing warships would manoeuvre to bring… …   Wikipedia

  • line — I. /laɪn / (say luyn) noun 1. a mark or stroke long in proportion to its breadth, made with a pen, pencil, tool, etc., on a surface. 2. something resembling a traced line, as a band of colour, a seam, a furrow, etc.: lines of stratification in… …   Australian English dictionary

  • The Vatican —     The Vatican     † Catholic Encyclopedia ► The Vatican     This subject will be treated under the following heads:     I. Introduction; II. Architectural History of the Vatican Palace; III. Description of the Palace; IV. Description of the… …   Catholic encyclopedia

  • The Spooners of Porthmadog — refers to the Spooner family of Porthmadog, North Wales who made important contributions to the development of narrow gauge railways both locally and throughout the world. James Spooner, together with his sons James Swinton and Charles Easton and …   Wikipedia

  • The Magician's Private Library — Studio album by Holly Miranda Released 23 February 2010 …   Wikipedia

  • The Real Presence of Christ in the Eucharist —     The Real Presence of Christ in the Eucharist     † Catholic Encyclopedia ► The Real Presence of Christ in the Eucharist     In this article we shall consider:     ♦ the fact of the Real Presence, which is, indeed, the central dogma;     ♦ the …   Catholic encyclopedia

  • The Onyx Hotel Tour — Promotion …   Wikipedia

Книги

  • Дизайн как он есть, Вячеслав Глазычев. Эта книга была впервые издана в 1970 году и давно превратилась в библиографическую редкость. В сегодняшних условиях текст приобрел новую актуальность, так как дизайн, маркетинг, брендинг… Подробнее  Купить за 59.9 руб электронная книга


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